Selected Projects

A showcase of my work in web design, development, UX/UI, SEO, and branding—built through hands-on projects and real-world experience.

Branding

Developed a complete brand identity for a dental website development service, covering brand positioning, niche definition, value proposition, messaging, visual direction, dental website copywriting, and SEO.

Website Development

Designed and developed a professional, user-friendly dental clinic website focused on clear services, easy navigation, strong branding, and a seamless patient experience.

SEO

SEO for RoohiZafar focused on improving search visibility through on-page, technical, local SEO, and SEO-driven blogging.

UX Research

UX research project focused on understanding users’ needs, frustrations, motivations, and behaviors through empathy mapping.

Roohi Zafar

Smile Dental Clinic Website

Organic Growth for Roohi Zafar

The Empathy Map

Low-fidelity UI Design

Structured the app’s information architecture and low-fidelity wireframes, focusing on layout, navigation, content hierarchy, and user flow before visual styling.

High-fidelity UI Design

Transformed the wireframes into a polished visual interface using a defined color palette, typography, imagery, and 8-point grid system for a consistent and accessible user experience.

The Blueprint

The Visual Identity

My Approach

WordPress

Elementor-first development

Responsive

Mobile-first thinking

UX + UI

Designed around the user

100% Pesonal

Direct communication and attention

Next Step

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